Rick
06-30-2009, 09:04 AM
BLACK HAWK, Colo., June 29 /PRNewswire/ -- At 8 a.m. today, Isle of
Capri Casinos Inc. opened the doors to Black Hawk's newest casino -- Lady
Luck Casino. Formerly known as Colorado Central Station, Lady Luck Casino
is located at 340 Main St.
With a business philosophy designed around providing the customer with
an exciting guest experience, Isle of Capri is enacting a two brand
strategy to leverage the regional diversification of the company's
properties -- with all properties becoming either a Lady Luck Casino or an
Isle Casino Hotel.
The Lady Luck brand primarily serves Isle of Capri's local markets with
a loyal customer base. The Black Hawk property is the company's third
casino to be re-branded as a Lady Luck. With more than 400 hotel rooms and
a variety of dining options, the company's other casino in the market, Isle
Casino Hotel, will continue operating as usual with a focus on being a
regional destination.
"The Lady Luck Casino experience is friendly, full of energy and
defines fun," said Craig LeVesque, vice president and general manager. "We
hope that guests will feel right at home the minute they walk through our
front doors because we'll have what they want most -- employees who know
their names, daily entertainment and their favorite games with great odds."
LeVesque and his team have been running the Black Hawk property since
May under the Colorado Central Station brand, implementing changes that
have increased the energy and excitment on the gaming floor.
The casino now features daily entertainment and guests can also win up
to $500 instantly from 7-11 p.m. every Thursday to Sunday with up to 60
winners per night. And on Saturdays from 5-8 p.m., guests can enjoy free
food at a cookout on the Lady Luck patio.
Lady Luck casino currently offers guests more than 600 slot and video
poker machines as well as nine poker tables.
Following the enactment of Amendment 50 on July 2, Lady Luck Casino
will also offer guests 24 hour dining; and 10 table games including craps,
roulette and blackjack.
Lady Luck will be the only casino in the market to feature a LuminAR
roulette table which makes following the game easier as it illuminates to
represent when to "place your bets," "finish betting," and "no more bets"
as well as the winning combinations.
For more details about Lady Luck Casino, visit
http://www.ladyluckblackhawk.com.
Lady Luck Casino in Black Hawk, Co., is one of 15 casinos owned and
operated by Isle of Capri Casinos, Inc. Dedicated to providing guests with
an exceptional gaming and entertainment experience, Lady Luck Casino
features 603 slot and video poker machines; nine poker tables; and two
restaurants.
Contacts:
Josh LeDuff [email protected]
Elissa Plastino [email protected]
Capri Casinos Inc. opened the doors to Black Hawk's newest casino -- Lady
Luck Casino. Formerly known as Colorado Central Station, Lady Luck Casino
is located at 340 Main St.
With a business philosophy designed around providing the customer with
an exciting guest experience, Isle of Capri is enacting a two brand
strategy to leverage the regional diversification of the company's
properties -- with all properties becoming either a Lady Luck Casino or an
Isle Casino Hotel.
The Lady Luck brand primarily serves Isle of Capri's local markets with
a loyal customer base. The Black Hawk property is the company's third
casino to be re-branded as a Lady Luck. With more than 400 hotel rooms and
a variety of dining options, the company's other casino in the market, Isle
Casino Hotel, will continue operating as usual with a focus on being a
regional destination.
"The Lady Luck Casino experience is friendly, full of energy and
defines fun," said Craig LeVesque, vice president and general manager. "We
hope that guests will feel right at home the minute they walk through our
front doors because we'll have what they want most -- employees who know
their names, daily entertainment and their favorite games with great odds."
LeVesque and his team have been running the Black Hawk property since
May under the Colorado Central Station brand, implementing changes that
have increased the energy and excitment on the gaming floor.
The casino now features daily entertainment and guests can also win up
to $500 instantly from 7-11 p.m. every Thursday to Sunday with up to 60
winners per night. And on Saturdays from 5-8 p.m., guests can enjoy free
food at a cookout on the Lady Luck patio.
Lady Luck casino currently offers guests more than 600 slot and video
poker machines as well as nine poker tables.
Following the enactment of Amendment 50 on July 2, Lady Luck Casino
will also offer guests 24 hour dining; and 10 table games including craps,
roulette and blackjack.
Lady Luck will be the only casino in the market to feature a LuminAR
roulette table which makes following the game easier as it illuminates to
represent when to "place your bets," "finish betting," and "no more bets"
as well as the winning combinations.
For more details about Lady Luck Casino, visit
http://www.ladyluckblackhawk.com.
Lady Luck Casino in Black Hawk, Co., is one of 15 casinos owned and
operated by Isle of Capri Casinos, Inc. Dedicated to providing guests with
an exceptional gaming and entertainment experience, Lady Luck Casino
features 603 slot and video poker machines; nine poker tables; and two
restaurants.
Contacts:
Josh LeDuff [email protected]
Elissa Plastino [email protected]