12 million to the winner.

[tjholdem]

WOW!!! it is amazing how big this event has gotten. 12 million dollars to the winner of the Holdem Championship this year. Damn!!!!!, I need to start playing more.

[Rick]

12 Million to the winner yes, but I would guess that more than 100 times that has gone to marketers/advertisers :) Especially since Party paid ~15 times that just for the table logos.

This is capitalism at its finest ;)

Gives me goose bumps knowing that all this wealth is created with no tangible product output :)

[tjholdem]

Just Amazing. And you fishboy, are in a great market with all of your non-tangible products!!!